Tech

Apple’s New App Subscription Policy Is Bad News For Users

So far, every time a developer has hiked the price of a subscription-based product, users have had to opt-in before paying the increased fee. In case a user doesn’t agree to it, the subscription is not renewed for the next billing cycle. That rule is changing because Apple thinks it causes unintentional interruption for users. Following the policy change, user consent is removed from the equation. In 2020, Adjust (via VentureBeat) estimated that an average American spent $20.78 each month on app subscriptions, while those using streaming services like Netflix were paying around $33.6 each month. With the recent hike in pricing for services like Netflix, Apple’s App Store policy update is certainly going to sting.

Apple’s new policy update includes certain restrictions to stop the feature from being abused. And those restrictions are important because bad actors have duped users into downloading apps that charge them for a subscription without any services on offer. In Apple’s case, the opt-in protocol will be exempt if the price hike for a subscription happens only once a year. Moreover, the price bump should not be worth more than $5 or 50 percent of the original subscription price for a month. On a yearly basis, the increase in price should not cross the $50 threshold or 50 percent of the net value. A customer is unlikely to be concerned about auto-renewal with a $1 hike, but larger amounts will be met with resistance. However, Apple says it will inform users about the price hike via push notifications, email, and a message, aside from telling them how to manage their subscription.

Sources: Apple, VentureBeat


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Apple’s New App Subscription Policy Is Bad News For Users

So far, every time a developer has hiked the price of a subscription-based product, users have had to opt-in before paying the increased fee. In case a user doesn’t agree to it, the subscription is not renewed for the next billing cycle. That rule is changing because Apple thinks it causes unintentional interruption for users. Following the policy change, user consent is removed from the equation. In 2020, Adjust (via VentureBeat) estimated that an average American spent $20.78 each month on app subscriptions, while those using streaming services like Netflix were paying around $33.6 each month. With the recent hike in pricing for services like Netflix, Apple’s App Store policy update is certainly going to sting.

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Apple’s new policy update includes certain restrictions to stop the feature from being abused. And those restrictions are important because bad actors have duped users into downloading apps that charge them for a subscription without any services on offer. In Apple’s case, the opt-in protocol will be exempt if the price hike for a subscription happens only once a year. Moreover, the price bump should not be worth more than $5 or 50 percent of the original subscription price for a month. On a yearly basis, the increase in price should not cross the $50 threshold or 50 percent of the net value. A customer is unlikely to be concerned about auto-renewal with a $1 hike, but larger amounts will be met with resistance. However, Apple says it will inform users about the price hike via push notifications, email, and a message, aside from telling them how to manage their subscription.

googletag.cmd.push(function() { googletag.display(‘div-gpt-ad-1535570269372-ccr5’); });

Sources: Apple, VentureBeat

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#Apples #App #Subscription #Policy #Bad #News #Users

Apple’s New App Subscription Policy Is Bad News For Users

So far, every time a developer has hiked the price of a subscription-based product, users have had to opt-in before paying the increased fee. In case a user doesn’t agree to it, the subscription is not renewed for the next billing cycle. That rule is changing because Apple thinks it causes unintentional interruption for users. Following the policy change, user consent is removed from the equation. In 2020, Adjust (via VentureBeat) estimated that an average American spent $20.78 each month on app subscriptions, while those using streaming services like Netflix were paying around $33.6 each month. With the recent hike in pricing for services like Netflix, Apple’s App Store policy update is certainly going to sting.

googletag.cmd.push(function() { googletag.display(‘div-gpt-ad-1535570269372-ccr4’); });

Apple’s new policy update includes certain restrictions to stop the feature from being abused. And those restrictions are important because bad actors have duped users into downloading apps that charge them for a subscription without any services on offer. In Apple’s case, the opt-in protocol will be exempt if the price hike for a subscription happens only once a year. Moreover, the price bump should not be worth more than $5 or 50 percent of the original subscription price for a month. On a yearly basis, the increase in price should not cross the $50 threshold or 50 percent of the net value. A customer is unlikely to be concerned about auto-renewal with a $1 hike, but larger amounts will be met with resistance. However, Apple says it will inform users about the price hike via push notifications, email, and a message, aside from telling them how to manage their subscription.

googletag.cmd.push(function() { googletag.display(‘div-gpt-ad-1535570269372-ccr5’); });

Sources: Apple, VentureBeat

googletag.cmd.push(function() { googletag.display(‘div-gpt-ad-1550597677810-0’); });

#Apples #App #Subscription #Policy #Bad #News #Users


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