Forget Starbucks Rewards, A Coffee NFT Loyalty Program Is Coming

Forget Starbucks Rewards, A Coffee NFT Loyalty Program Is Coming

Though the company didn’t reveal much with its introductory statement, a quick look at the history of Starbucks might reveal more about its plans for a collection of NFTs. The coffee and tea merchant became one of the largest in the U.S. by establishing a brand worth more to consumers than just a single cup of coffee. For years, Starbucks has enticed people with unique designs in their stores and on their physical products. They sell a variety of gift cards with custom art, from limited edition Chinese New Year cards to gift cards featuring pop stars on the front. Starbucks also has a line of mugs, tumblers and water bottles that display art, including a ‘You Are Here’ series highlighting designs of big cities and iconic locations. While it’s not clear what exactly a Starbucks NFT might look like, customers should expect similar art and designs to those found on its current physical products.
The membership and loyalty programs touted in the NFT announcement are likely to be similar to its current Starbucks Rewards program. The company currently has an app that gives each user a membership card — both digitally, and with physical cards — for use at their retail stores. Customers earn ‘stars’ for eligible purchases, and qualify for certain free items, like an annual birthday reward. The accumulation of stars can eventually be redeemed for items as small as an additional shot of flavor or as large as a full drink or sandwich. The collection of Starbucks NFTs figure to blend its existing brand with its successful Starbucks Rewards program in a new experience for customers.
Source: Starbucks

#Forget #Starbucks #Rewards #Coffee #NFT #Loyalty #Program #Coming

Forget Starbucks Rewards, A Coffee NFT Loyalty Program Is Coming

Though the company didn’t reveal much with its introductory statement, a quick look at the history of Starbucks might reveal more about its plans for a collection of NFTs. The coffee and tea merchant became one of the largest in the U.S. by establishing a brand worth more to consumers than just a single cup of coffee. For years, Starbucks has enticed people with unique designs in their stores and on their physical products. They sell a variety of gift cards with custom art, from limited edition Chinese New Year cards to gift cards featuring pop stars on the front. Starbucks also has a line of mugs, tumblers and water bottles that display art, including a ‘You Are Here’ series highlighting designs of big cities and iconic locations. While it’s not clear what exactly a Starbucks NFT might look like, customers should expect similar art and designs to those found on its current physical products.
The membership and loyalty programs touted in the NFT announcement are likely to be similar to its current Starbucks Rewards program. The company currently has an app that gives each user a membership card — both digitally, and with physical cards — for use at their retail stores. Customers earn ‘stars’ for eligible purchases, and qualify for certain free items, like an annual birthday reward. The accumulation of stars can eventually be redeemed for items as small as an additional shot of flavor or as large as a full drink or sandwich. The collection of Starbucks NFTs figure to blend its existing brand with its successful Starbucks Rewards program in a new experience for customers.
Source: Starbucks

#Forget #Starbucks #Rewards #Coffee #NFT #Loyalty #Program #Coming