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How to Use the Color Gold in Graphic Design

Like yellow, gold is versatile in graphic design, capable of conveying a variety of meanings and associations. These warm colors are cheerful and optimistic, or traditionally associated with opulence and elegance. Depending on the context, it can also convey something glamorous and material.

The yellow (and orange and brown) cousins ​​are gold. Green can be the color of money (i.e. US currency), but gold is the color of wealth and luxury.

— wit Howard Bear, Desktop Publishing Colors and Color Meaning

meaning of gold

The association between gold and wealth is because the precious metal shares its color and name. Not everything that glitters is gold, but gold nevertheless suggests magnificence and, conversely, an excess of wealth. It is a traditional color and a gift for the 50th wedding anniversary. This also means success. First place medals and trophies are usually gold, even if not real gold.

Outside the United States, gold has a different meaning. For Hindus, gold symbolizes knowledge and learning. In China, gold represents the element earth.

Use of gold in graphic design

Add a small amount of metallic gold ink to your project for a rich touch. Choose eye-catching bright gold and soothing shades to add richness and warmth. Emphasize your logo or other design element with gold leaf embossing. Add a formal touch to your formal invitations, certificates and diplomas with a gold ribbon or headband. Add a golden glow to your earthy palette of oranges, greens and browns. Add a touch of richness to your burgundy or purple palette with shimmering gold.

Gold selection for graphic designers

Even if your printing project requires gold ink and metallic gold isn’t within your budget, non-metallic gold inks can go a long way in adding a touch of richness to your project. Here are the CYMK formulas for printing, RGB percentages of documents on screen, and hexadecimal when working with HTML and CSS for some common gold colors.

ColorwitchRGBCMYK
dark gold#AA6B39170, 107, 570, 7, 56, 65
sunshine#ffcc33255, 204, 510, 20, 80, 0
golden road#daa520218, 165, 320, 24, 85, 15
dandelion#f0e130240, 225, 480, 6, 80, 6
white gold#e6be8a230, 190, 1380, 17, 40, 10

Use hexadecimal codes in CSS and HTML for websites. RGB for the project to be displayed on the screen; and CMYK for printing.

jewel color gold

Nothing is more eye-catching than metallic gold ink used as an accent on printed logos, packaging or signage. If your design budget allows, choose Pantone Metallic 871 C, one of hundreds of different metallic inks available. Non-metal spot colors include:

  • gold: Pantone Solid Coating 871 C
  • sunshine: Pantone Solid Coating 129 C
  • golden road: Pantone Solid Coating 128C
  • dandelion: Pantone Solid Coating 120C
  • bright gold: Pantone Solid Coating 1245 C

golden language

The use of gold in a well-known idiom reveals many different meanings of gold.

  • “Goldstern” means praise and recognition.
  • Anything “as good as gold” has value or is positive.
  • “Pure gold” means superior, superior, the best of the best.
  • “Gold Standard” is a measure of quality and excellence.
  • A “golden child” is someone who does a favor.
  • “Golden diggers” disguise genuine interest, but chase people’s money.
  • Fool’s gold may seem valuable, but in reality it is worthless.

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How to Use the Color Gold in Graphic Design

Like yellow, gold versatile in graphic design, able to convey a wide range of meanings and associations. This warm color can be cheerful and optimistic, or more traditionally, associated with opulence and elegance. Depending on the context, it can even convey garishness and materialism.

A cousin to yellow (and orange and brown) is gold. While green may be the color of money (U.S. money, that is) gold is the color of riches and extravagance.
— Jacci Howard Bear, Desktop Publishing Colors and Color Meanings
The Meanings of the Color Gold

Gold’s association with wealth owes to the fact that it shares the color and name of a precious metal. Although all that glitters is not gold, the color gold still suggests grandeur and, on the downside, the excesses of the rich. It’s also the traditional color and gift for 50th wedding anniversaries. It also signifies success: First-place medals and trophies are typically gold-colored, if not genuine gold.

Outside of the U.S., gold has different meanings. To Hindus, gold represents knowledge and learning. In China, gold represents the element of Earth.

Using Gold in Graphic Design

Add a small amount of metallic gold ink to a project for rich touch. Choose bright gold to catch the eye, and subdued shades to lend richness and warmth. Accent a logo or other design elements with gold-foil embossing. Use gold ribbons or braids on formal invitations, certificates, and diplomas to create the impression of formality. Add a golden glow to an earthy palette of orange, green, and brown; magnify the richness of a burgundy red or purple palette with glittery gold.

Gold Selections for Graphic Designers

Even when a print project calls for gold ink and metallic gold isn’t in the client’s budget, non-metallic gold colors can go a long way toward adding a rich feel to the project. Below are the CYMK formulations for print, RGB percentages for a document that will be viewed onscreen, and Hex numbers when working in HTML and CSS for a few common gold colors:

Color
Hex
RGB
CMYK
Dark gold
#AA6B39
170, 107, 57
0, 7, 56, 65
Sunglow
#ffcc33
255, 204, 51
0, 20, 80, 0
Goldenrod
#daa520
218, 165, 32
0, 24, 85, 15
Dandelion
#f0e130
240, 225, 48
0, 6, 80, 6
Pale Gold
#e6be8a
230, 190, 138
0, 17, 40, 10
Use hex codes in CSS and HTML for websites; RGB for projects to be viewed on screens; and CMYK for print.
Spot Color Golds

Nothing catches the eye quite like metallic gold ink used as an accent on a printed logo, packaging or signage. If the design budget allows, go with Pantone Metallic 871 C, one of the hundreds of other metallic inks available. The non-metallic spot colors include:

Gold: Pantone Solid Coated 871 C
Sunglow: Pantone Solid Coated 129 C
Goldenrod: Pantone Solid Coated 128 C
Dandelion: Pantone Solid Coated 120 C
Light Gold: Pantone Solid Coated 1245 C
The Language of Gold

The use of gold in familiar phrases illustrates the various meanings of gold:

“Gold star” indicates praise and commendation.
Anything that is as “good as gold” is valuable or positive.
“Solid gold” refers to something that is superior, outstanding, best of the best.
A “gold standard” is a measure of quality and excellence.
A “golden child” is​ a favored person.
A “golddigger” feigns genuine interest but is after a person’s money.
“Fool’s gold” appears valuable but is actually worthless.
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#Color #Gold #Graphic #Design

How to Use the Color Gold in Graphic Design

Like yellow, gold versatile in graphic design, able to convey a wide range of meanings and associations. This warm color can be cheerful and optimistic, or more traditionally, associated with opulence and elegance. Depending on the context, it can even convey garishness and materialism.

A cousin to yellow (and orange and brown) is gold. While green may be the color of money (U.S. money, that is) gold is the color of riches and extravagance.
— Jacci Howard Bear, Desktop Publishing Colors and Color Meanings
The Meanings of the Color Gold

Gold’s association with wealth owes to the fact that it shares the color and name of a precious metal. Although all that glitters is not gold, the color gold still suggests grandeur and, on the downside, the excesses of the rich. It’s also the traditional color and gift for 50th wedding anniversaries. It also signifies success: First-place medals and trophies are typically gold-colored, if not genuine gold.

Outside of the U.S., gold has different meanings. To Hindus, gold represents knowledge and learning. In China, gold represents the element of Earth.

Using Gold in Graphic Design

Add a small amount of metallic gold ink to a project for rich touch. Choose bright gold to catch the eye, and subdued shades to lend richness and warmth. Accent a logo or other design elements with gold-foil embossing. Use gold ribbons or braids on formal invitations, certificates, and diplomas to create the impression of formality. Add a golden glow to an earthy palette of orange, green, and brown; magnify the richness of a burgundy red or purple palette with glittery gold.

Gold Selections for Graphic Designers

Even when a print project calls for gold ink and metallic gold isn’t in the client’s budget, non-metallic gold colors can go a long way toward adding a rich feel to the project. Below are the CYMK formulations for print, RGB percentages for a document that will be viewed onscreen, and Hex numbers when working in HTML and CSS for a few common gold colors:

Color
Hex
RGB
CMYK
Dark gold
#AA6B39
170, 107, 57
0, 7, 56, 65
Sunglow
#ffcc33
255, 204, 51
0, 20, 80, 0
Goldenrod
#daa520
218, 165, 32
0, 24, 85, 15
Dandelion
#f0e130
240, 225, 48
0, 6, 80, 6
Pale Gold
#e6be8a
230, 190, 138
0, 17, 40, 10
Use hex codes in CSS and HTML for websites; RGB for projects to be viewed on screens; and CMYK for print.
Spot Color Golds

Nothing catches the eye quite like metallic gold ink used as an accent on a printed logo, packaging or signage. If the design budget allows, go with Pantone Metallic 871 C, one of the hundreds of other metallic inks available. The non-metallic spot colors include:

Gold: Pantone Solid Coated 871 C
Sunglow: Pantone Solid Coated 129 C
Goldenrod: Pantone Solid Coated 128 C
Dandelion: Pantone Solid Coated 120 C
Light Gold: Pantone Solid Coated 1245 C
The Language of Gold

The use of gold in familiar phrases illustrates the various meanings of gold:

“Gold star” indicates praise and commendation.
Anything that is as “good as gold” is valuable or positive.
“Solid gold” refers to something that is superior, outstanding, best of the best.
A “gold standard” is a measure of quality and excellence.
A “golden child” is​ a favored person.
A “golddigger” feigns genuine interest but is after a person’s money.
“Fool’s gold” appears valuable but is actually worthless.
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#Color #Gold #Graphic #Design


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