Instagram Testing Video Reactions To Compete With TikTok

Instagram Testing Video Reactions To Compete With TikTok

Not every feature that an app steals from another platform turns out to be successful. For example, Twitter introduced Fleets in 2020. The feature allowed Twitter users to post full-screen photos, videos, or plain text reactions to tweets that disappeared after 24 hours. Fleets came years after Snapchat and Facebook introduced similar options for their users. However, the feature didn’t make a good fit for Twitter and was discontinued just one year later. The decision to discontinue Fleets was because it didn’t attract new users as expected.
Whether video reactions work for Instagram or not is something only time can tell. Just like IGTV was introduced by Instagram in 2018 and discontinued just three years later, this feature might see a similar fate. Users will just have to wait and see if the video reactions on Instagram will be successful.

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Source: Alessandro Paluzzi/Twitter

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#Instagram #Testing #Video #Reactions #Compete #TikTok

Instagram Testing Video Reactions To Compete With TikTok

Not every feature that an app steals from another platform turns out to be successful. For example, Twitter introduced Fleets in 2020. The feature allowed Twitter users to post full-screen photos, videos, or plain text reactions to tweets that disappeared after 24 hours. Fleets came years after Snapchat and Facebook introduced similar options for their users. However, the feature didn’t make a good fit for Twitter and was discontinued just one year later. The decision to discontinue Fleets was because it didn’t attract new users as expected.
Whether video reactions work for Instagram or not is something only time can tell. Just like IGTV was introduced by Instagram in 2018 and discontinued just three years later, this feature might see a similar fate. Users will just have to wait and see if the video reactions on Instagram will be successful.

googletag.cmd.push(function() { googletag.display(‘div-gpt-ad-1535570269372-ccr3’); });

Source: Alessandro Paluzzi/Twitter

googletag.cmd.push(function() { googletag.display(‘div-gpt-ad-1550597677810-0’); });

#Instagram #Testing #Video #Reactions #Compete #TikTok