Feature

The Avengers wasn’t always a franchise – then New Avengers changed everything

The word “franchise” circulates a lot in the comics world, but if there’s one trait that has evolved in a way that deserves a “franchise” label over the past two decades, it’s the Marvel Comics Avengers.

Avengers has always been a high-profile title, but it hasn’t always been a franchise.

And it certainly wasn’t a flagship.

It’s more of a subjective term that once undeniably belonged to X-Men as a Marvel term in the ’90s. And if there could be only one flagship, there would be a debate between Marvel’s flagship franchises Spider-Man and the Avengers.

Either way, the Avengers weren’t either until December 2004, when Marvel completely overhauled the existing Avengers comic book series. called.

New Avengers #12 Cover

New Avengers #12 cover (image credit: David Finch (Marvel Comics))

“This was a major turning point not only in the history of the Avengers, but also in the history of Marvel Comics,” said longtime Marvel writer Dan Slot, who wrote both the Mighty Avengers and the Avengers: Initiative. “The team with the name Avengers [in 2004], Wolverine and Spider-Man, and the biggest gun and Brian’s favorite character, it became a Marvel flagship as well as a comics flagship. And it stayed there for a long time. This speaks to the genius behind this move.”

As much as the Avengers relaunch was controversial at the time, Slott wasn’t the only one to acknowledge its success. At one point in time, four different Avengers cartoon series were hitting shelves every month, usually with one or two bestsellers like Clockwork. Marvel is re-launching four concurrent Avengers with a core title written by Jason Aaron and Avengers Forever, author David Pepos’s debut Savage Avengers in May, and author Derek Randy All Out Avengers in September. I just announced that I will.

And since the franchise reshuffle in 2004, the Avengers title has been central to almost every major event for the company, from Civil War to the most recent Heroes Reborn to AX in 2022 (which made Avengers X-Men). eternity) judgment day.

While this may be taken for granted, it wasn’t until their 2004 relaunch that the Avengers title routinely made its way into the top ten selling charts. But in Avengers Disassemble and New Avengers, it became a staple.

Bendis said in 2009, “As soon as that happened and the word ‘franchise’ started floating around in conferences, I knew it was only a matter of time before other teams and derivatives came out,” Bendis said. It’s definitely not moving too fast and continuing to treat the Avengers franchise like the A-class team I’ve always thought of.”

What makes the Avengers special?

new avengers

New Avengers (image credit: David Finch (Marvel Comics))

“I think a lot about what makes the Avengers unique among all the other superhero teams,” Bendis said. “The Fantastic Four is a family and the X-Men are related by blood for similar reasons. But the Avengers exist because they all believe in the same thing.”

Bendis said the belief is that there must be a group where members stand together to fight an enemy they cannot fight individually.

New Avengers #1 Excerpt

Excerpts from New Avengers #1 (Photo Credit: David Finch (Marvel Comics))

“Captain America believes in the idea of ​​the Avengers. Tony Stark believes it too much and is willing to pay for it. I believe Thor is ready to hang out with these people,” he said.

“As I sit down and write, all I can remember is the first pitch. The heroes came together and fought an foe they couldn’t fight alone, and it doesn’t get complicated anymore,” Bendis said. “And I think the writers who stick to it have written a truly unique Marvel story.”

Having recently finished writing DC’s ongoing series Justice League, Bendis said it was an honor to be asked to be part of the Justice League or Avengers roster, not only as a team member, but also as a writer or artist.

“It’s kind of like when the bowlers were asked to play for the Yankees,” he said. “Or a lot of my friends know that when they’re asked to write for DC or Marvel Comics, they get the feeling they’re honored and they have to convey that. I’ve seen people like Clint Barton react that way to the Avengers,” he said.

Avengers ≠ Justice League

New Avengers #11 Excerpt

Excerpts from New Avengers #11 (image credit: David Finch (Marvel Comics))

However, there are several differences between the Justice League and the Avengers, including what former Avengers writer Kurt Busiek calls the distinction between the words “league” and “team.”

“At least classically, Justice League of America was a league and the Avengers were a team,” Busiek said. – Various cities that have been protected in the course of their profession, normal career. And the Avengers were primarily a team focused on working (and often living together) with a small number of members who worked alone but not the majority of the team.”

Tom Brevoort, Marvel Comics editor-in-chief and senior vice president of publishing, adds that Justice League’s focus is on getting things done, while Avengers Comics focuses more on group relationships as a team.

“Usually, when the world is in crisis, the Avengers tend to all stay together while the Justice League meets (pick one) at the satellites, lunar bases, and caves in Rhode Island (pick one) to do their missions and pat each other on the back and go home.” Brevot, who has overseen the Avengers title for over 20 years, said:

“There are people coming and going. The Captain isn’t always around and Iron Man isn’t always around. But they tend to gather in one place, whether it’s a mansion or a high-rise or a high-rise apartment. Brooklyn’s apartment. Personal interactions between these characters. There seems to be much more to the relationship than today’s big mission.

“The Avengers are more like a sports team in that sense in an intangible way. They live together, work together, fight together,” Brevoort said. “That’s just my opinion, but the Justice League is more of a lodge that meets once a week to eat ribs and beat up the Justice gang. At the most basic level, it’s the same kind of concept. All the big characters together in one cartoon or one team.”

Slott, who is currently writing Marvel’s Fantastic Four team, said what makes the Avengers truly unique is what makes the Marvel Universe itself unique.

“Marvel books have a certain feel. That’s the magic of Stan and Jack,” he said, referring to Stan Lee and Jack Kirby. “When you watch Justice League, when someone turns off the lights all of a sudden, if the character doesn’t say things like ‘Great Krypton’ or ‘Great Hera’, who’s talking? I feel like I don’t know. All these perfect icons. Every human being is a very important hero. In the Marvel universe, they are not icons of the Untouchables. These people are more gifted, more familiar, and feel down to the ground.

“Besides, Rick Jones could have kicked Snapper Carr in the ass.” he laughed

New Avengers Excerpt

Excerpts from New Avengers (image credit: David Finch (Marvel Comics))

Brevoort, who has been working at Marvel since 1989, says the way the all-star superhero team approaches as writers and artists is important in many ways. Although best known for his work at Marvel, Brevoort is also a long-time DC fan.

“I think the difference is mainly in the approach,” added Brevoort. “The Marvel style is that the people in the costume matter more than the costumes and abilities. The classic DC style has always been about costumes and abilities.”

Bendis said he was drawn to the two teams because they are similar.

“There seems to be an endless number of different types of stories that can be told from this simple idea of ​​bringing these heroes together.”

make sure you read them best avengers story always.


More information

The Avengers wasn’t always a franchise – then New Avengers changed everything

The word “franchise” is thrown around a lot in comic books circles, but if there’s one property over the last 20 years that has evolved in a way that has genuinely earned the “franchise” label, it’s Marvel Comics’ The Avengers.
While always a high-profile title, The Avengers wasn’t always a franchise. 
And it certainly wasn’t a flagship. 
That’s more of a subjective term that in Marvel terms once belonged indisputably to the X-Men in the ’90s. And if there can only be one flagship, there’d likely be a debate between Spider-Man and the Avengers as Marvel’s flagship franchise.
But either way, in December 2004 the Avengers was neither, until Marvel launched a complete overhaul of the existing Avengers comic book series, giving the title to the writer who had launched the publisher’s Ultimate universe four years earlier, Brian Michael Bendis.

New Avengers #12 cover (Image credit: David Finch (Marvel Comics))
“That was a major turning point in not just Avengers history, but Marvel Comics history,” said long-time Marvel writer Dan Slott, who wrote both Mighty Avengers and Avengers: The Initiative. “The team that took the name Avengers [in 2004], with Wolverine and Spider-Man and the biggest guns and Brian’s favorite characters – that became the flagship book not just for Marvel, but that became the flagship book for comics. And it stayed there for so long. That speaks to the genius behind that move.”
As controversial as the Avengers relaunch was at the time, Slott isn’t the only one who recognizes its success. At one point there were four different Avengers comic book series hitting shelves each month, with one or two usually among the top-sellers like clockwork. Marvel just announced it will once again publish four concurrent Avengers – the core title and Avengers Forever, both written by Jason Aaron, the May-debuting Savage Avengers by writer David Pepose, and in September writer Derek Landy launches All-Out Avengers.
And since that 2004 revamp of the franchise, the Avengers titles have played a central role in almost every one of the publisher’s major events – from Civil War to the recent ‘Heroes Reborn, to 2022’s AXE (which stands for Avengers-X-Men-Eternals) Judgment Day. 
Although it may be considered a no-brainer these does, it wasn’t until the 2004 relaunch that an Avengers title routinely made the top-10 sales charts. But with ‘Avengers Dissassembled’ and into New Avengers, it became a staple.
“Once that happened, and once the word ‘franchise’ started getting bandied around in meetings, I knew it was only a matter of time before there were other teams and spin-offs,” said Bendis in 2009. “We just had to make sure we didn’t move too fast and that we continued to treat the Avengers franchise like the A-list team I always imagined it should be.”
What makes the Avengers unique?

New Avengers (Image credit: David Finch (Marvel Comics))
“You know, I think about it an awful lot, about what makes the Avengers unique among all the other superhero teams,” Bendis said. “Fantastic Four is a family, and the X-Men are all related by a similar cause. But the Avengers are there because they all believe in the same thing.”
That belief, Bendis said, is that there needs to be a group that stands together to fight the foes the members can’t fight individually. 

New Avengers #1 excerpt (Image credit: David Finch (Marvel Comics))
“Captain America believes in the idea in the Avengers. Tony Stark believes in it so much that he’s willing to pay for it. Thor believes in it so much that he’s willing to hang out with these guys,” he said.
“When I sit down and write them, I just remember the initial pitch: Heroes banded together to fight foes they couldn’t fight on their own. And you don’t get any more complicated than that,” Bendis said. “And I think the writers who have stuck to that have created some really unique Marvel stories.”
Bendis, who recently ended a run writing DC’s Justice League ongoing series, said that it’s an honor to be asked to be a part of the Justice League or Avengers rosters – as a team member, but also as a writer or artist.
“It’s much like when ballplayers get asked to be in the Yankees,” he said. “Or I know a lot of my friends when they’re asked to write for DC or Marvel Comics, they feel like an honor’s been bestowed upon them and they have to deliver. I see people like Clint Barton respond to the Avengers like that.”
Avengers ≠ Justice League

New Avengers #11 excerpt (Image credit: David Finch (Marvel Comics))
However, there are a few differences between the Justice League and the Avengers, including what former Avengers writer Kurt Busiek calls the distinction between the word “league” and the word “team.”
“Classically, at least, the Justice League of America was a league and the Avengers was a team,” Busiek said, “by which I mean that the Justice League of America was an alliance of solo heroes who came together as needed, but whose first priority was their solo responsibilities, the various cities they protected in the ordinary course of their careers. And the Avengers was a team, one that focused primarily on working together (and often living together) with a few members who had solo responsibilities, but not the bulk of the team.”
Marvel Comics’ executive editor/senior VP of publishing Tom Brevoort agreed, adding that the Justice League’s focus is getting the job done while the Avengers comics tend to focus on the group’s relationship as a team.
“Typically, there’s a crisis in the world, the Justice League comes together in the (pick one) satellite, moon base, cave in Rhode Island, then they deal with the mission, pat each other on the back and go home, whereas the Avengers tend to all stay more or less together,” said Brevoort, who has overseen the Avengers titles for over 20 years.
“There are guys that come and go – Cap’s not there all the time, and Iron Man usually isn’t there all the time –  but they tend to congregate in one place, whether that’s a mansion or a tower or an apartment in Brooklyn. It seems to be a lot more about the personal interplay and the relationships between those characters than it is simply the big mission of the day.
“The Avengers somehow, in some intangible way, is closer to a sports team in that sort of way. They live together, they work together, they fight together,” Brevoort said. “This is just my opinion, but the Justice League is sort of more like a lodge where once a week they get together and have a meeting and eat some ribs and punch the Injustice Gang out. On its most basic level, it’s the same kind of concept. It’s all your big characters together in one comic or on one team.”
Slott, who currently writes Marvel’s Fantastic Four team, said what really makes the Avengers unique is what makes the Marvel Universe itself unique. 
“Marvel books have a certain feel to them. It’s the magic of Stan and Jack,” he said, referring to Stan Lee and Jack Kirby. “If you look at Justice League, you get this feeling like, if suddenly someone turned out the lights, if the characters didn’t say something like ‘Great Krypton’ or ‘Great Hera’ you wouldn’t know who was speaking, because they’re all these perfect icons. Each person is a very quintessential hero. In the Marvel universe, they aren’t untouchable icons. These guys have more flavor and feel more familiar and down-to-earth.
“Also, Rick Jones could kick Snapper Carr’s ass,” he laughed.

New Avengers excerpt (Image credit: David Finch (Marvel Comics))
Brevoort, who has been working for Marvel since 1989, says that in many ways it comes down to how an all-star superhero team is approached as a writer and artist. Although best known for his work at Marvel, Brevoort is a long-time DC fan as well.
“I think the difference is in approach more than anything,” Brevoort added. “The Marvel style is that it’s the guys in the costumes rather than the costumes and the powers that are important; the classic DC style was always that it’s the costumes and the powers that are important.”
Bendis said the two teams do have similarities, which is why he’s drawn to them.
“It just seems to be a never-ending amount of different types of stories you can tell from that simple idea of banding these heroes together.”
Make sure you’ve read the best Avengers stories of all time. 

#Avengers #wasnt #franchise #Avengers #changed

The Avengers wasn’t always a franchise – then New Avengers changed everything

The word “franchise” is thrown around a lot in comic books circles, but if there’s one property over the last 20 years that has evolved in a way that has genuinely earned the “franchise” label, it’s Marvel Comics’ The Avengers.
While always a high-profile title, The Avengers wasn’t always a franchise. 
And it certainly wasn’t a flagship. 
That’s more of a subjective term that in Marvel terms once belonged indisputably to the X-Men in the ’90s. And if there can only be one flagship, there’d likely be a debate between Spider-Man and the Avengers as Marvel’s flagship franchise.
But either way, in December 2004 the Avengers was neither, until Marvel launched a complete overhaul of the existing Avengers comic book series, giving the title to the writer who had launched the publisher’s Ultimate universe four years earlier, Brian Michael Bendis.

New Avengers #12 cover (Image credit: David Finch (Marvel Comics))
“That was a major turning point in not just Avengers history, but Marvel Comics history,” said long-time Marvel writer Dan Slott, who wrote both Mighty Avengers and Avengers: The Initiative. “The team that took the name Avengers [in 2004], with Wolverine and Spider-Man and the biggest guns and Brian’s favorite characters – that became the flagship book not just for Marvel, but that became the flagship book for comics. And it stayed there for so long. That speaks to the genius behind that move.”
As controversial as the Avengers relaunch was at the time, Slott isn’t the only one who recognizes its success. At one point there were four different Avengers comic book series hitting shelves each month, with one or two usually among the top-sellers like clockwork. Marvel just announced it will once again publish four concurrent Avengers – the core title and Avengers Forever, both written by Jason Aaron, the May-debuting Savage Avengers by writer David Pepose, and in September writer Derek Landy launches All-Out Avengers.
And since that 2004 revamp of the franchise, the Avengers titles have played a central role in almost every one of the publisher’s major events – from Civil War to the recent ‘Heroes Reborn, to 2022’s AXE (which stands for Avengers-X-Men-Eternals) Judgment Day. 
Although it may be considered a no-brainer these does, it wasn’t until the 2004 relaunch that an Avengers title routinely made the top-10 sales charts. But with ‘Avengers Dissassembled’ and into New Avengers, it became a staple.
“Once that happened, and once the word ‘franchise’ started getting bandied around in meetings, I knew it was only a matter of time before there were other teams and spin-offs,” said Bendis in 2009. “We just had to make sure we didn’t move too fast and that we continued to treat the Avengers franchise like the A-list team I always imagined it should be.”
What makes the Avengers unique?

New Avengers (Image credit: David Finch (Marvel Comics))
“You know, I think about it an awful lot, about what makes the Avengers unique among all the other superhero teams,” Bendis said. “Fantastic Four is a family, and the X-Men are all related by a similar cause. But the Avengers are there because they all believe in the same thing.”
That belief, Bendis said, is that there needs to be a group that stands together to fight the foes the members can’t fight individually. 

New Avengers #1 excerpt (Image credit: David Finch (Marvel Comics))
“Captain America believes in the idea in the Avengers. Tony Stark believes in it so much that he’s willing to pay for it. Thor believes in it so much that he’s willing to hang out with these guys,” he said.
“When I sit down and write them, I just remember the initial pitch: Heroes banded together to fight foes they couldn’t fight on their own. And you don’t get any more complicated than that,” Bendis said. “And I think the writers who have stuck to that have created some really unique Marvel stories.”
Bendis, who recently ended a run writing DC’s Justice League ongoing series, said that it’s an honor to be asked to be a part of the Justice League or Avengers rosters – as a team member, but also as a writer or artist.
“It’s much like when ballplayers get asked to be in the Yankees,” he said. “Or I know a lot of my friends when they’re asked to write for DC or Marvel Comics, they feel like an honor’s been bestowed upon them and they have to deliver. I see people like Clint Barton respond to the Avengers like that.”
Avengers ≠ Justice League

New Avengers #11 excerpt (Image credit: David Finch (Marvel Comics))
However, there are a few differences between the Justice League and the Avengers, including what former Avengers writer Kurt Busiek calls the distinction between the word “league” and the word “team.”
“Classically, at least, the Justice League of America was a league and the Avengers was a team,” Busiek said, “by which I mean that the Justice League of America was an alliance of solo heroes who came together as needed, but whose first priority was their solo responsibilities, the various cities they protected in the ordinary course of their careers. And the Avengers was a team, one that focused primarily on working together (and often living together) with a few members who had solo responsibilities, but not the bulk of the team.”
Marvel Comics’ executive editor/senior VP of publishing Tom Brevoort agreed, adding that the Justice League’s focus is getting the job done while the Avengers comics tend to focus on the group’s relationship as a team.
“Typically, there’s a crisis in the world, the Justice League comes together in the (pick one) satellite, moon base, cave in Rhode Island, then they deal with the mission, pat each other on the back and go home, whereas the Avengers tend to all stay more or less together,” said Brevoort, who has overseen the Avengers titles for over 20 years.
“There are guys that come and go – Cap’s not there all the time, and Iron Man usually isn’t there all the time –  but they tend to congregate in one place, whether that’s a mansion or a tower or an apartment in Brooklyn. It seems to be a lot more about the personal interplay and the relationships between those characters than it is simply the big mission of the day.
“The Avengers somehow, in some intangible way, is closer to a sports team in that sort of way. They live together, they work together, they fight together,” Brevoort said. “This is just my opinion, but the Justice League is sort of more like a lodge where once a week they get together and have a meeting and eat some ribs and punch the Injustice Gang out. On its most basic level, it’s the same kind of concept. It’s all your big characters together in one comic or on one team.”
Slott, who currently writes Marvel’s Fantastic Four team, said what really makes the Avengers unique is what makes the Marvel Universe itself unique. 
“Marvel books have a certain feel to them. It’s the magic of Stan and Jack,” he said, referring to Stan Lee and Jack Kirby. “If you look at Justice League, you get this feeling like, if suddenly someone turned out the lights, if the characters didn’t say something like ‘Great Krypton’ or ‘Great Hera’ you wouldn’t know who was speaking, because they’re all these perfect icons. Each person is a very quintessential hero. In the Marvel universe, they aren’t untouchable icons. These guys have more flavor and feel more familiar and down-to-earth.
“Also, Rick Jones could kick Snapper Carr’s ass,” he laughed.

New Avengers excerpt (Image credit: David Finch (Marvel Comics))
Brevoort, who has been working for Marvel since 1989, says that in many ways it comes down to how an all-star superhero team is approached as a writer and artist. Although best known for his work at Marvel, Brevoort is a long-time DC fan as well.
“I think the difference is in approach more than anything,” Brevoort added. “The Marvel style is that it’s the guys in the costumes rather than the costumes and the powers that are important; the classic DC style was always that it’s the costumes and the powers that are important.”
Bendis said the two teams do have similarities, which is why he’s drawn to them.
“It just seems to be a never-ending amount of different types of stories you can tell from that simple idea of banding these heroes together.”
Make sure you’ve read the best Avengers stories of all time. 

#Avengers #wasnt #franchise #Avengers #changed


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