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The Two Different Kinds of Publication Mastheads

Prints and name tags are used for secondary purposes.

found in magazines and newspapers impress (life type label) on the cover or front page, but in a newsletter it may be on the inner page, often with slightly different elements.

  • imprint 1: The newsletter section, usually on the second page (which can be on any page), containing the publisher’s name, contact information, subscription fees, and other relevant data.
  • imprint 2: Alternative name for a magazine or newspaper nameplate.
  • Although the masthead and nameplate are used interchangeably in the newspaper business, they are two separate elements for the publisher of a newsletter. You need to know the industry to know which term to use. On the other hand, it doesn’t matter what other people call it, as long as you know what and where each one is, whether it creates a nice headline for the front of a release or an identifying information for the release. panel on the other side.

    components of the masthead

    Both the nameplate and printed material can be found on page 1 of this newsletter.
    MCLNotes from Manchester Library CC BY-SA 2.0 License

    Consider the imprint as a fixed element of your publication. Most of the information remains the same from issue to issue, with the exception of changes to each issue’s contributor name and date and volume number. The masthead is placed anywhere in the publication, but usually on the second or last page of a newsletter or the first few pages of a magazine. Be consistent in your batch. Since this is not an article, smaller fonts are common. Prints can be framed or placed in colored boxes. A legal notice may contain some or (rarely) the following elements:

    • publication logo Or it could be a smaller version of the newsletter name tag.
    • The names of publishers, editors, contributors, designers, and other employees responsible for creating the newsletter. Some prints particularly detail art and often publications of special interest. Other publications, which typically have high staff numbers, can be brief, sometimes limiting information to editors and editors only.
    • Addresses, phone numbers and other contact information for publication.
    • Date and volume number (which can also be found as part of the nameplate).
    • Subscription information or other details on how to receive a copy of our newsletter, if applicable, or how to unsubscribe from our mailing list.
    • Advertising price (if advertising is allowed) or contact information for the advertising department.
    • Information on newsletter submissions (where external contributions are permitted).
    • Collophone-like details such as fonts and software used in publications.
    • Copyright and legal notices that may be required by local governments or jurisdictions, such as postal regulations for some types of publications.

    If you are an individual publisher of your newsletter and you are not looking for advertisers, contributors, or paid subscriptions (such as promotional or marketing newsletters for small businesses), you can skip the masthead altogether. Imprinting is fine anyway, but for informal publications like blogs, not displaying content informally and concisely can seem a bit outdated.


    More information

    The Two Different Kinds of Publication Mastheads

    Mastheads and nameplates serve complimentary purposes

    In a magazine or a newspaper, you may see the masthead (also called a nameplate) on the cover or front page, but in a newsletter, it may be on the inside, often with slightly different elements.

    Masthead 1: A section of a newsletter, typically found on the second page (but could be on any page) that lists the name of the publisher, contact information, subscription rates, and other pertinent data.
    Masthead 2: An alternate name for the nameplate of a magazine or newspaper.

    While masthead and nameplate may be used interchangeably in the newspaper business, they are two separate elements for newsletter publishers. Know your industry to know which term to use. Then again, if you know what each one contains and where it is placed, it won’t matter what other people call it, as long as you know whether you’re creating the fancy title on the front of a publication or the publication’s identification panel on some other page.

    Components of a Masthead
    Both nameplate and masthead are on page 1 of this newsletter.
    MCLNotes from Manchester Library CC BY-SA 2.0 license
    Consider the masthead a standing element in your publication. Except for changes to the names of contributors to each issue and the date-and-volume number, most information remains the same from issue to issue. Place the masthead anywhere you want in your publication, but it is typically found on the second page or last page of a newsletter or somewhere in the first several pages of a magazine. Be consistent in placement. Because it’s not an article, a smaller font is common. The masthead may be framed or set inside a tinted box. The masthead may contain some or (rarely) all of these elements:

    The publication logo or perhaps a smaller version of the newsletter nameplate.
    Name of the publisher, editors, contributors, designers, and other staff responsible for creating the newsletter. Some mastheads present these in some detail—especially arts and often special interest publications; other publications, usually ones with large staffs, can be terse, sometimes limiting the info to publisher and editor only.
    Address, phone number, and other contact information for the publication.
    Date and volume number (may also be found as part of the nameplate).
    Subscription information, if applicable, or other details on how to obtain copies of the newsletter or how to get off the mailing list.
    Ad rates (if advertising is accepted) or contact information for the ad department.
    Information on how to submit material for the newsletter (if outside contributions are accepted).
    Colophon-like details such as the fonts and software used in the publication.
    Copyright and legal notices as may be required by your local government or jurisdiction (such as postal regulations for some types of publications).

    If the newsletter editor is one person and the publication doesn’t seek advertisers, contributors, or paid subscriptions (such as promotional or marketing newsletters for a small business) you can skip the masthead altogether. There’s nothing wrong with having a masthead anyway, but for informal publications like blogs it can come off being a little old-fashioned unless the contents are presented informally and briefly.

    #Kinds #Publication #Mastheads

    The Two Different Kinds of Publication Mastheads

    Mastheads and nameplates serve complimentary purposes

    In a magazine or a newspaper, you may see the masthead (also called a nameplate) on the cover or front page, but in a newsletter, it may be on the inside, often with slightly different elements.

    Masthead 1: A section of a newsletter, typically found on the second page (but could be on any page) that lists the name of the publisher, contact information, subscription rates, and other pertinent data.
    Masthead 2: An alternate name for the nameplate of a magazine or newspaper.

    While masthead and nameplate may be used interchangeably in the newspaper business, they are two separate elements for newsletter publishers. Know your industry to know which term to use. Then again, if you know what each one contains and where it is placed, it won’t matter what other people call it, as long as you know whether you’re creating the fancy title on the front of a publication or the publication’s identification panel on some other page.

    Components of a Masthead
    Both nameplate and masthead are on page 1 of this newsletter.
    MCLNotes from Manchester Library CC BY-SA 2.0 license
    Consider the masthead a standing element in your publication. Except for changes to the names of contributors to each issue and the date-and-volume number, most information remains the same from issue to issue. Place the masthead anywhere you want in your publication, but it is typically found on the second page or last page of a newsletter or somewhere in the first several pages of a magazine. Be consistent in placement. Because it’s not an article, a smaller font is common. The masthead may be framed or set inside a tinted box. The masthead may contain some or (rarely) all of these elements:

    The publication logo or perhaps a smaller version of the newsletter nameplate.
    Name of the publisher, editors, contributors, designers, and other staff responsible for creating the newsletter. Some mastheads present these in some detail—especially arts and often special interest publications; other publications, usually ones with large staffs, can be terse, sometimes limiting the info to publisher and editor only.
    Address, phone number, and other contact information for the publication.
    Date and volume number (may also be found as part of the nameplate).
    Subscription information, if applicable, or other details on how to obtain copies of the newsletter or how to get off the mailing list.
    Ad rates (if advertising is accepted) or contact information for the ad department.
    Information on how to submit material for the newsletter (if outside contributions are accepted).
    Colophon-like details such as the fonts and software used in the publication.
    Copyright and legal notices as may be required by your local government or jurisdiction (such as postal regulations for some types of publications).

    If the newsletter editor is one person and the publication doesn’t seek advertisers, contributors, or paid subscriptions (such as promotional or marketing newsletters for a small business) you can skip the masthead altogether. There’s nothing wrong with having a masthead anyway, but for informal publications like blogs it can come off being a little old-fashioned unless the contents are presented informally and briefly.

    #Kinds #Publication #Mastheads


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    I'm Do Thuy, passionate about creativity, blogging every day is what I'm doing. It's really what I love. Follow me for useful knowledge about society, community and learning.

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