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Twitch is reportedly considering more adverts on top channels

A new report suggests Twitch may be trying to run more ads for top streamers.

The news comes from Bloomberg, citing sources familiar with the company’s plans. Streaming sites appear to be considering improving the way they pay top streamers, including incentivizing those streamers to show viewers a growing number of ads.

Twitch is still in the planning stages of this option, Bloomberg stresses that the plan could still be scrapped entirely. Nevertheless, if that happens, the sources cited in the report could come into effect as early as the summer of 2022.

Elsewhere, the overhaul allows top streamers to take home a smaller fraction of their subscription fees. Currently, the top streamers take home around 70% of all subscriptions, but Twitch seems to be considering reducing this number to around 50%.

Bloomberg said the move could alienate top streamers, but it could also alienate their audience. It’s easy to see how potential customers can potentially get upset if the best talent streaming on Twitch decides to run as many ads as possible to maximize revenue.

However, as mentioned, this is just a plan for now and it seems it is still taking shape within Twitch. The Bloomberg report rightly points out that discussions about monetization, specifically the Twitch partner program, have been going on for years, with some streamers highlighting the issue of work-life balance. We’ll have to wait and see if Twitch actually implements these planned changes.

let’s hope Twitch is also considering security improvements. After the hack at the end of last year.


More information

Twitch is reportedly considering more adverts on top channels

Twitch could be looking to run more ads for top streamers, a new report claims.
The news comes from Bloomberg, citing sources familiar with the company’s planning. The streaming site is apparently considering overhauling how it pays top streamers, including incentivizing said streamers to push an increasing number of ads to their viewers.
It’s worth remembering that this option is still very much in the planning stage at Twitch, and Bloomberg highlights that the plan could still be entirely scrapped. If it does go ahead however, then the sources cited in the report claim it could come into effect as early as summer 2022.
Elsewhere, the overhaul could see top streamers taking home a lower proportion of subscription fees. Right now, top streamers take home right around 70% of each subscription, but Twitch is apparently considering cutting this figure down to right around 50%.
It’s a move that could alienate top streamers, the Bloomberg piece notes, but it could also very well alienate audiences of said streamers. If top talent streaming on Twitch decide to push as many ads as possible in an attempt to maximize their revenue, it’s very easy to see how audiences could potentially sour.
As mentioned though, this is all merely a plan for now, and it sounds like it’s very much still taking shape within Twitch. The Bloomberg report correctly points out that discussions around monetization, particularly via the Twitch Partners program, have been going on for years now, as some streamers have highlighted issues with work-life balance. Whether Twitch actually puts these planned changes into action, we’ll have to wait and see.
Let’s hope Twitch is also thinking about upgrading its security since a hack late last year.

#Twitch #reportedly #adverts #top #channels

Twitch is reportedly considering more adverts on top channels

Twitch could be looking to run more ads for top streamers, a new report claims.
The news comes from Bloomberg, citing sources familiar with the company’s planning. The streaming site is apparently considering overhauling how it pays top streamers, including incentivizing said streamers to push an increasing number of ads to their viewers.
It’s worth remembering that this option is still very much in the planning stage at Twitch, and Bloomberg highlights that the plan could still be entirely scrapped. If it does go ahead however, then the sources cited in the report claim it could come into effect as early as summer 2022.
Elsewhere, the overhaul could see top streamers taking home a lower proportion of subscription fees. Right now, top streamers take home right around 70% of each subscription, but Twitch is apparently considering cutting this figure down to right around 50%.
It’s a move that could alienate top streamers, the Bloomberg piece notes, but it could also very well alienate audiences of said streamers. If top talent streaming on Twitch decide to push as many ads as possible in an attempt to maximize their revenue, it’s very easy to see how audiences could potentially sour.
As mentioned though, this is all merely a plan for now, and it sounds like it’s very much still taking shape within Twitch. The Bloomberg report correctly points out that discussions around monetization, particularly via the Twitch Partners program, have been going on for years now, as some streamers have highlighted issues with work-life balance. Whether Twitch actually puts these planned changes into action, we’ll have to wait and see.
Let’s hope Twitch is also thinking about upgrading its security since a hack late last year.

#Twitch #reportedly #adverts #top #channels


Synthetic: Vik News

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I'm Do Thuy, passionate about creativity, blogging every day is what I'm doing. It's really what I love. Follow me for useful knowledge about society, community and learning.

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