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Webtoon Offers Apology For Advertisement After Social Media Backlash

After a WEBTOON advertisement went viral for controversially referring to comics as “literature’s fun-side hustle,” the publisher is offering an apology for missing the mark with the shortsighted text. The advertisement (captured in a tweet) received well-deserved backlash from the comics and arts community for short-selling and belittling the creatives they aimed to promote. Webtoons announced they would update the copy as soon as possible and review the feedback from the community.

WEBTOON is one of the largest online comic publishers, which prominently features “webtoon” style comics that are read online via vertical scrolling. WEBTOON features hundreds of thousands of creator-owned comics and stories, with creators being able to upload their work to the platform to be read. The publisher has exploded in popularity over the last few years, with titles like Lore Olympus from Rachel Smythe being read over a billion times. Recently, WEBTOON agreed to a deal with DC Entertainment to create standalone stories set in the DC Universe with popular characters like Batman in the Wayne Family Adventures.

SCREENRANT VIDEO OF THE DAY

On their Twitter account, Kennedy Homan, the creator of the comic Andy Bass on the platform, shared an advertisement from WEBTOONs for Lore Olympus with the accompanying text, “Comics are literature’s fun side-hustle.” The copy, while intending to show the fun side of literature, completely missed the mark with what it was trying to say, belittling the time and effort that goes into the genre by referring it to as a “side-hustle.” Also, comics are literature, so to dismiss at a “fun-side” of it is bizarre. The responses to the advertisements from creatives, readers, and fans was understandable frustration. Many questioned why it was even published in the first place.

Creators rightly pointed out that making comics for WEBTOON is much more than just a “fun side-hustle,” as significant time and dedication go into the craft of making comics.

It was also pointed out that the other advertisements from WEBTOONs from the same ad campaign didn’t exactly hit the mark either.

A few hours after the tweet went viral, WEBTOON offered an apology for the insensitive advertisement on their official Twitter account, reiterating that comics are for everyone and that they arent a “side hustle, a second choice, or an afterthought.” The publisher said, “creators are the foundation” of the platform and that they will update the copy as soon as possible and review feedback from the community.

It’s hard to imagine what WEBTOON was thinking with the advertisement, as it makes their own product’s creators seem unimportant while dismissing the genre as a whole. Considering the whole point of the ad was to bring more readers to WEBTOON, it missed the mark. Creatives had every right to call out the publisher for the ad, and hopefully, WEBTOON makes good on its apology and promises to fix them immediately.


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Webtoon Offers Apology For Advertisement After Social Media Backlash

After a WEBTOON advertisement went viral for controversially referring to comics as “literature’s fun-side hustle,” the publisher is offering an apology for missing the mark with the shortsighted text. The advertisement (captured in a tweet) received well-deserved backlash from the comics and arts community for short-selling and belittling the creatives they aimed to promote. Webtoons announced they would update the copy as soon as possible and review the feedback from the community.
WEBTOON is one of the largest online comic publishers, which prominently features “webtoon” style comics that are read online via vertical scrolling. WEBTOON features hundreds of thousands of creator-owned comics and stories, with creators being able to upload their work to the platform to be read. The publisher has exploded in popularity over the last few years, with titles like Lore Olympus from Rachel Smythe being read over a billion times. Recently, WEBTOON agreed to a deal with DC Entertainment to create standalone stories set in the DC Universe with popular characters like Batman in the Wayne Family Adventures.
SCREENRANT VIDEO OF THE DAY
On their Twitter account, Kennedy Homan, the creator of the comic Andy Bass on the platform, shared an advertisement from WEBTOONs for Lore Olympus with the accompanying text, “Comics are literature’s fun side-hustle.” The copy, while intending to show the fun side of literature, completely missed the mark with what it was trying to say, belittling the time and effort that goes into the genre by referring it to as a “side-hustle.” Also, comics are literature, so to dismiss at a “fun-side” of it is bizarre. The responses to the advertisements from creatives, readers, and fans was understandable frustration. Many questioned why it was even published in the first place.

googletag.cmd.push(function() { googletag.display(‘div-gpt-ad-1535570269372-ccr2’); });

“Side-hustle” my ASS. pic.twitter.com/pRmlPpM0w8
— Kennedy Homan @ Andy Bass (looking for agent) (@KenneDuck) June 14, 2022

Creators rightly pointed out that making comics for WEBTOON is much more than just a “fun side-hustle,” as significant time and dedication go into the craft of making comics.

This seems in really poor taste. Making comics for Webtoon is not a “fun side-hustle” It is a TON OF WORK for very little appreciation or reward. It seems like they are really underestimating the amount of talent, hardwork and LUCK it takes to make it on Webtoon.
— Ilworld Comic (@IlworldC) June 14, 2022

Came here to absolutely hate this aghhhh
— Becky CloOOoOoOonan 👻 (@beckycloonan) June 14, 2022

Comic artists work ten times harder than writers, but as a comic writer, it’s not a cheerful stroll in the park, either. It’s an art form, and it’s no less literature than my novels. https://t.co/k9y7GQLkB6
— Seanan McGuire (@seananmcguire) June 14, 2022

Oh wow. Webtoon trippin. Side-hustle?
Altho I’m not on Webtoon, the comics I write aren’t a side hustle, it’s my job.
This how you treat your creators? https://t.co/H9mOT9cjLD
— TEE FRANKLIN HARLEY QUINN WRITER (@MizTeeFranklin) June 14, 2022

I’m annoyed to my marrow that a comics platform described comics this way https://t.co/TKszFoz0L9
— Trung Lê Capecchi-Nguyễn (@Trungles) June 14, 2022

It was also pointed out that the other advertisements from WEBTOONs from the same ad campaign didn’t exactly hit the mark either.

The messaging on that one was particularly bad but we hope that you will reconsider the underlying message of this entire ad campaign. The comics on your platform are worthy as is, as comics. They are not valuable because they are adjacent to or prelude another medium. pic.twitter.com/rsFynGef0l
— explodikid @ AX B12 | s2 production (@explodikid) June 14, 2022

A few hours after the tweet went viral, WEBTOON offered an apology for the insensitive advertisement on their official Twitter account, reiterating that comics are for everyone and that they arent a “side hustle, a second choice, or an afterthought.” The publisher said, “creators are the foundation” of the platform and that they will update the copy as soon as possible and review feedback from the community.

googletag.cmd.push(function() { googletag.display(‘div-gpt-ad-1535570269372-ccr3’); });

pic.twitter.com/P0FdodOI91
— WEBTOON (@webtoonofficial) June 14, 2022

It’s hard to imagine what WEBTOON was thinking with the advertisement, as it makes their own product’s creators seem unimportant while dismissing the genre as a whole. Considering the whole point of the ad was to bring more readers to WEBTOON, it missed the mark. Creatives had every right to call out the publisher for the ad, and hopefully, WEBTOON makes good on its apology and promises to fix them immediately.

googletag.cmd.push(function() { googletag.display(‘div-gpt-ad-1550597677810-bta’); });

#Webtoon #Offers #Apology #Advertisement #Social #Media #Backlash

Webtoon Offers Apology For Advertisement After Social Media Backlash

After a WEBTOON advertisement went viral for controversially referring to comics as “literature’s fun-side hustle,” the publisher is offering an apology for missing the mark with the shortsighted text. The advertisement (captured in a tweet) received well-deserved backlash from the comics and arts community for short-selling and belittling the creatives they aimed to promote. Webtoons announced they would update the copy as soon as possible and review the feedback from the community.
WEBTOON is one of the largest online comic publishers, which prominently features “webtoon” style comics that are read online via vertical scrolling. WEBTOON features hundreds of thousands of creator-owned comics and stories, with creators being able to upload their work to the platform to be read. The publisher has exploded in popularity over the last few years, with titles like Lore Olympus from Rachel Smythe being read over a billion times. Recently, WEBTOON agreed to a deal with DC Entertainment to create standalone stories set in the DC Universe with popular characters like Batman in the Wayne Family Adventures.
SCREENRANT VIDEO OF THE DAY
On their Twitter account, Kennedy Homan, the creator of the comic Andy Bass on the platform, shared an advertisement from WEBTOONs for Lore Olympus with the accompanying text, “Comics are literature’s fun side-hustle.” The copy, while intending to show the fun side of literature, completely missed the mark with what it was trying to say, belittling the time and effort that goes into the genre by referring it to as a “side-hustle.” Also, comics are literature, so to dismiss at a “fun-side” of it is bizarre. The responses to the advertisements from creatives, readers, and fans was understandable frustration. Many questioned why it was even published in the first place.

googletag.cmd.push(function() { googletag.display(‘div-gpt-ad-1535570269372-ccr2’); });

“Side-hustle” my ASS. pic.twitter.com/pRmlPpM0w8
— Kennedy Homan @ Andy Bass (looking for agent) (@KenneDuck) June 14, 2022

Creators rightly pointed out that making comics for WEBTOON is much more than just a “fun side-hustle,” as significant time and dedication go into the craft of making comics.

This seems in really poor taste. Making comics for Webtoon is not a “fun side-hustle” It is a TON OF WORK for very little appreciation or reward. It seems like they are really underestimating the amount of talent, hardwork and LUCK it takes to make it on Webtoon.
— Ilworld Comic (@IlworldC) June 14, 2022

Came here to absolutely hate this aghhhh
— Becky CloOOoOoOonan 👻 (@beckycloonan) June 14, 2022

Comic artists work ten times harder than writers, but as a comic writer, it’s not a cheerful stroll in the park, either. It’s an art form, and it’s no less literature than my novels. https://t.co/k9y7GQLkB6
— Seanan McGuire (@seananmcguire) June 14, 2022

Oh wow. Webtoon trippin. Side-hustle?
Altho I’m not on Webtoon, the comics I write aren’t a side hustle, it’s my job.
This how you treat your creators? https://t.co/H9mOT9cjLD
— TEE FRANKLIN HARLEY QUINN WRITER (@MizTeeFranklin) June 14, 2022

I’m annoyed to my marrow that a comics platform described comics this way https://t.co/TKszFoz0L9
— Trung Lê Capecchi-Nguyễn (@Trungles) June 14, 2022

It was also pointed out that the other advertisements from WEBTOONs from the same ad campaign didn’t exactly hit the mark either.

The messaging on that one was particularly bad but we hope that you will reconsider the underlying message of this entire ad campaign. The comics on your platform are worthy as is, as comics. They are not valuable because they are adjacent to or prelude another medium. pic.twitter.com/rsFynGef0l
— explodikid @ AX B12 | s2 production (@explodikid) June 14, 2022

A few hours after the tweet went viral, WEBTOON offered an apology for the insensitive advertisement on their official Twitter account, reiterating that comics are for everyone and that they arent a “side hustle, a second choice, or an afterthought.” The publisher said, “creators are the foundation” of the platform and that they will update the copy as soon as possible and review feedback from the community.

googletag.cmd.push(function() { googletag.display(‘div-gpt-ad-1535570269372-ccr3’); });

pic.twitter.com/P0FdodOI91
— WEBTOON (@webtoonofficial) June 14, 2022

It’s hard to imagine what WEBTOON was thinking with the advertisement, as it makes their own product’s creators seem unimportant while dismissing the genre as a whole. Considering the whole point of the ad was to bring more readers to WEBTOON, it missed the mark. Creatives had every right to call out the publisher for the ad, and hopefully, WEBTOON makes good on its apology and promises to fix them immediately.

googletag.cmd.push(function() { googletag.display(‘div-gpt-ad-1550597677810-bta’); });

#Webtoon #Offers #Apology #Advertisement #Social #Media #Backlash


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