Why Games Might Be TikTok’s Next Big Move

Why Games Might Be TikTok’s Next Big Move

It is worth noting that this is not TikTok’s first foray into gaming. The company had earlier launched an in-app Farmville-like game called Garden of Good, which allowed players to grow vegetables to earn points and then use them to make a donation to the non-profit Feeding America. The company also joined hands with Zynga in 2021 to launch an HTML5 game called Disco Loco 3D and confirmed that it is in discussions with other developers and studios to build similar in-app games for TikTok.
Given prior developments, TikTok’s larger expansion into gaming is not the least bit surprising. The company clearly intends gaming to be a way to retain users and make them spend even more time on the app than they already do. In-app gaming can increase user engagement and keep people glued to the app for longer periods, even when they are done scrolling through videos. Gaming could also help bring in more users from other competing apps and do what Farmville did for Facebook more than a decade ago. All things considered, the expansion to gaming is a shrewd move from TikTok, and one that could pay rich dividends for the company going forward.

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Source: Reuters

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#Games #TikToks #Big #Move

Why Games Might Be TikTok’s Next Big Move

It is worth noting that this is not TikTok’s first foray into gaming. The company had earlier launched an in-app Farmville-like game called Garden of Good, which allowed players to grow vegetables to earn points and then use them to make a donation to the non-profit Feeding America. The company also joined hands with Zynga in 2021 to launch an HTML5 game called Disco Loco 3D and confirmed that it is in discussions with other developers and studios to build similar in-app games for TikTok.
Given prior developments, TikTok’s larger expansion into gaming is not the least bit surprising. The company clearly intends gaming to be a way to retain users and make them spend even more time on the app than they already do. In-app gaming can increase user engagement and keep people glued to the app for longer periods, even when they are done scrolling through videos. Gaming could also help bring in more users from other competing apps and do what Farmville did for Facebook more than a decade ago. All things considered, the expansion to gaming is a shrewd move from TikTok, and one that could pay rich dividends for the company going forward.

googletag.cmd.push(function() { googletag.display(‘div-gpt-ad-1535570269372-ccr3’); });

Source: Reuters

googletag.cmd.push(function() { googletag.display(‘div-gpt-ad-1550597677810-0’); });

#Games #TikToks #Big #Move